Recently, we asked our team riders one simple question: What does style mean to you? Their answers varied.

Style is the way your hand looks in the barrel. It's an attitude. It's an approach. It's something that can't be taught. It's poetry. It's a classic carve where nobody expected to see one. It's how you carry yourself on and off the board. 

Or, to sum it up: Style is everything.

We come to you today with a simple message: Get It. Now.


The next surf bender. The next powder mission. The next adventure. There are no guarantees in life, and there's no such thing as no later. That leaves us with only one option:

Get It. Now.

Need inspo? We made this short film to fire you up.